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At Hologic, we’re an innovative medical technology company that enables healthier lives everywhere, every day. We are also a company that prospers and grows, which is why we’ve been able to expand our offerings to empower even more people and champion women’s health.

What powers our growth across Breast & Skeletal Health, Diagnostics, GYN Surgical Solutions and Medical Aesthetics is also what differentiates us — the exceptional and clinically proven capacity of our products to detect, diagnose and treat illnesses and other health conditions earlier and better. This clinical superiority creates high expectations, which we fulfill by continually challenging ourselves to improve health through better technology, education and market access.

None of this would be possible without the talent and passion of our employees. Together, our expertise and dedication to developing and sharing more robust, science-based certainty drives our increasingly global presence and a promising pipeline that responds to the unmet health and wellness needs of women, families and communities.

While we focus on women’s health and well-being, we are committed to having an even broader benefit on the world. Together we advocate for better health and wellness through solutions that provide even-greater certainty and peace of mind.

Senior/Marketing Manager

Location: Guangzhou, Guangdong Sheng CN

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Job Number: 1056

External Description:

 

Summary of Duties and Responsibilities

主要职责

 

Product Strategy & Marketing Plan

产品战略以及市场计划

  • Develop product strategy and marketing plan to help achieve sales and profit targets
  • 制定产品战略和市场计划,协助实现销售额及盈利的增长
  • Establish and maintains effective and valid product line forecasting through collecting data from historical sales performance and market research
  • 通过从历史销售数据及市场调研结果中收集数据以建立和维护高效实际的产品线销售预测
  • Propose professional suggestions about product positioning, market segmentation and promotion plans
  • 就产品定位、市场细分和促销计划提出专业意见
  • Conduct and analyze market intelligence projects to measure market share, competitor product offerings, and competitor go to market strategies
  • 实施和分析市场调研项目用以评估市场份额、竞品情况以及竞争对手的市场策略
  • Conduct and analyze voice of customer projects
  • 客户反馈的收集和分析
  • Take charge of new products launch and clinical education program plan
  • 全权负责新产品上市及临床教育计划
  • Work with sales team for product/marketing plan
  • 就产品市场计划的制定和修改与销售团队密切合作
  • Cooperate with international marketing 
  • 与海外市场团队进行合作

Execution of Product/ Marketing Plan

产品/市场计划的执行:

  • Owner of professional forum and seminar to promote product clinical application, build and maintain smooth communication with KOLs
  • 负责组织专业论坛及研讨会以推广产品的临床应用,建立并维护与相关专家的顺畅沟通
  • Participate in technical and clinical presentations with external stakeholders 
  • 参与针对外部关键人物的产品技术及临床推介

Field Sales Support & Operations

为一线销售和运营提供支持

  • Provide the key selling points of product, assist sales team to develop regional marketing strategy and launch packages for new product introductions /focus products
  • 提供产品关键卖点,协助销售队伍制定区域性市场策略并就新产品上市及关键产品推行相关策略
  • Provide technical support & advice, trouble shoot
  • 就技术支持和建议、
  • Manage annual marketing budget and control related cost
  • 管理年度市场预算并控制相关费用

Team Management

团队管理

  • Drive the whole marketing team to achieve set goals
  • 带领整个市场团队完成既定目标
  • Motivate and develop your team and maintain high moral
  • 激励和发展下属并保持整个团队高昂的士气

 

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the basic knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  

  • Independent analysis capability and could put forward creative marketing plan to accelerate the growth of present business
  • 具有独立分析能力,能够提出建设性的意见和计划,以加速销售增长
  • Strong business sense and professional knowledge in portfolio management.
  • 优秀的商业敏感度并具备产品组合管理的专业知识
  • Good communication and presentation skills, know how to work with sales team.
  • 良好的沟通及说明技巧,了解如何与销售团队合作
  • Strong persuasiveness and influence skills
  • 有较强的说服力和影响力
  • Strong learning capability and flexibility
  • 良好的学习能力及灵活性
  • Ability to understand and articulate complex scientific literature and how to use extensive and complex clinical data for product promotion.
  • 有能力了解和分析复杂的科学文献和使用广泛的临床数据帮助产品的推广
  • Branding and project management knowledge
  • 具备品牌及项目管理知识
  • Rich experienced in team management and project management
  • 团队管理和项目管理经验丰富
  • Good proficiency in English
  • 英语流利
  • Frequent travel required
  • 能够接受经常性的出差

EDUCATION

  • Minimum Bachelor degree, major in Marketing is strongly desired

 

  • 本科以上学历,市场营销相关专业优先

 

EXPERIENCE

  • Minimum 8 years sales and marketing experience in medical device relevant industry with minimum 5 years Marketing Manager experiences 8年以上医疗器械相关行业销售和市场工作经验,5年以上市场经理的工作经验
  • Clinical marketing experience is a must and preferably in medical cosmetology market.
  • 必须具备临床产品的市场工作经验,了解医疗美容市场的优先考虑
  • Have outstanding capability of product management, including product strategy constitute, competitor information analysis, new product launch and etc.
  • 具备优秀的产品管理能力,包括产品策略制定、竞争对手分析以及新产品上市等
  • Familiar with Department of dermatology and plastic surgery
  • 熟悉皮肤科和整形科等相关科室

Job Number: 1056

Community / Marketing Title: Senior/Marketing Manager

Location_formattedLocationLong: Guangzhou, Guangdong Sheng CN