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At Hologic, we’re an innovative medical technology company that enables healthier lives everywhere, every day. We are also a company that prospers and grows, which is why we’ve been able to expand our offerings to empower even more people and champion women’s health.

What powers our growth across Breast & Skeletal Health, Diagnostics, GYN Surgical Solutions and Medical Aesthetics is also what differentiates us — the exceptional and clinically proven capacity of our products to detect, diagnose and treat illnesses and other health conditions earlier and better. This clinical superiority creates high expectations, which we fulfill by continually challenging ourselves to improve health through better technology, education and market access.

None of this would be possible without the talent and passion of our employees. Together, our expertise and dedication to developing and sharing more robust, science-based certainty drives our increasingly global presence and a promising pipeline that responds to the unmet health and wellness needs of women, families and communities.

While we focus on women’s health and well-being, we are committed to having an even broader benefit on the world. Together we advocate for better health and wellness through solutions that provide even-greater certainty and peace of mind.

Product Manager

Location: Shanghai, Shanghai Shi CN

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Job Number: 1029

External Description:

We are seeking a Product Manager with subject matter expertise in the areas of medical and imaging devices. Partnering with the relevant commercial departments, this role is critical to the growth of the region.

 

Primary Responsibilities:

销售市场工具开发和更新         

  • 产品彩页，视频，杂志广告，会议展板，易拉宝
  • 产品卖点，FAB，学术观点总结和资料收集（产前筛查，孕前筛查，质控，自动化）
  • 竞争分析和总结 (所有进口品牌和5个主要的国产品牌）
  • 挑战问题的处理 （Q&A）
  • 文献/法规的分析和解读
  • 产品培训PPT
  • 科内会PPT（针对不同学术观点，针对不同听众：技术，临床，实验室质控。。。）
  • 产品报价单，设备配置清单
  • 产品技术参数表，项目推荐书
  • 整理招标工具箱
  • 销售和经销商培训
  • 准备和更新培训资料PPT，考试题目（针对销售，针对经销商）
  • 作为讲师，培训销售和经销商
  • 专家开发和维护（KOL）
  • 编写专家PPT内容
  • 组织小范围专家沙龙
  • 线下市场活动 
  • 计划和执行市场活动 形式：第三方会议，自办会议，路演，海外会议 听众：妇科，病理，检验；
  • 主题：宫颈癌筛查，非妇科各种应用，细胞学质控
  • 线上市场活动
  • 学术软文编写 ，包括以专家名义发表的学术软文（第三方微信，网站）
  • 市场活动Summary （公司微信）
  • 市场潜力分析，销售数据分析 和产品策略制定
  • 分析每个产品线的商业销售、院内销售，装机数量，单机产量（分区域）
  • 制定产品的策略和协助区域制定市场策略
  • 目标客户，市场潜力分析，内部、外部Survey
  • 竞争品牌信息收集和分析
  • 支持新物价建立        
  • 协助区域和GA在各省制定新的物价：物价名称，技术指标和资料，帮助医院做价格成本分析
  • 特殊项目支持  
  • 第三方实验室合作
  • 体检中心
  • 协助专家制定细胞学实验室质控标准

Job Number: 1029

Community / Marketing Title: Product Manager

Location_formattedLocationLong: Shanghai, Shanghai Shi CN